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HTC and Acer Strive to be the top in Smartphone Market

By Vincent Wang
Published: Jun 13,2014

HTC One mini 2 smartphone has slick and stylish metal build(source:HTC)

TAIPEI, Taiwan — HTC and Acer strive to be the top in smartphone market. HTC announced that its new mini version of its flagship M8, HTC One mini 2 smartphone will go on sale in Taiwan later this month, which is expected to strengthen the Taiwanese handset maker's 4G product lines. HTC One mine 2 has silver, golden, and grey in colors. Moreover, another Taiwanese handset maker, Acer's smartphones have ranked No. 3 in Q1 2014.

Jack Tong, HTC's Head of China operations and President of HTC North Asia said “the launch of the One mini 2 will allow HTC to build a more complete offering of 4G products for Taiwan's 4G LTE market by covering all price bands.” Referring to the HTC 4G entry-level to mid-tier, and even to high-end smartphones.

The One mini 2 sports a 4.5-inch HD display, a Qualcomm Snapdragon 400 1.2GHz quad-core processor, 16GB of internal memory, a 13-megapixel rear camera and a 5-megapixel front camera with 1080p full-HD video recording.

The device will be available through local telecom operators from the middle of June with a price tag of NT$13,900, lower than last year's One mini, which started at NT$15,900.

Acer smartphones reached No. 3 in Thailand for Q1 2014 in sales quantity by shipping a record 336,380 units in total, according to data by Canalys.

S.T. Liew, president of Acer Smartphone Business Group said, “This result shows the strength of our brand and our commitment to a strategy that prioritizes on an excellent product experience, a 360-degree go-to-market execution, a best-in-class customer service, and most important of all, a focused local team in Thailand. With this strategy, we are confident to continuously propel our growth in Thailand and the region.”

Thailand is one of the major markets for Acer in Asia. Since 2013, Acer has partnered with Thailand's largest mobile operator, Advanced Info Service (AIS), to offer the Liquid Z3 smartphone with AIS' 3G Super Combo package at over 950 AIS dealers and 7,000 branches of 7-eleven convenience stores nationwide. 300,000 units of the Liquid Z3 have been shipped in the first quarter of this year.

“Acer is committed to developing and designing products that meet customers' demands and lifestyle in terms of both hardware and software product design,” said Nitipat Praweenwongwuthi, Associate Director of marketing, Acer Thailand. “For smartphones and tablets, we place emphasis on product quality, qualified materials, and complete features at an affordable price.”

Acer smartphones have received numerous awards in recognition for innovative design in regards to user interface, industrial design, and good value for customers.

In Thailand Acer smartphones were honored with the Cbiz Awards 2012 for the CloudMobile S500 and Best Value Smartphone Award from BE.S.T Awards (voted by mobile experts and visitors from three popular websites. Internationally, Acer smartphones earned the iF Product Design Award 2014 of Germany for the Liquid Z5 and Good Design Award 2013 of Japan for the Liquid Z3.

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