By adopting Kobo's reader application, hardware partners can add a digital book solution to their offering or expand their existing collections, making titles from all popular genres available on their devices.

In addition to Kobo's line of E Ink eReaders, the Kobo bookstore is available on select Sony Reader devices, as well as the most popular smartphones and tablets with Kobo's free eReading apps. As a result of this initiative, E Ink's hardware partners will be able to provide their customers access to a large collection of eBooks without having to invest in creating an online library. E Ink's hardware partners will be able to negotiate contracts and revenue sharing options directly with Kobo.

“We're thrilled that our collaboration with Kobo will allow our partners to offer their customers even more,” said Johnson Lee, President of E Ink. “Because of Kobo's vast digital library, our partners can save on the time and financial investment required to build an online library from the ground up. This will allow them to focus on giving their customers the best digital experience.”

“We look forward to working on this initiative with E Ink to further Kobo's mission of getting more people, reading more often on any device they choose,” said Scott Cleaver, Executive Vice President, Supply Chain and Partner Management at Kobo. “We're truly excited to see our comprehensive eBook store made available on other E Ink-based devices, thanks to this great program led by E Ink.”

The Kobo bookstore and reading experience can be enabled for E Ink devices running the Android operating system, books genre ranging from romance and thrillers, biographies and memoirs to business books and non-fiction, Kobo has something for every reader, including bestsellers like Gray Mountain by John Grisham, Gone Girl by Gillian Flynn, The Constant Princess by Philippa Gregory, How Google Works by Eric Schmidt and Jonathan Rosenberg, Yes Please by Amy Poehler, and more.