Apacer runs business in industrial memory and storage for decades, is very experienced in industrial storage solutions; Phison is a flash memory controller chip and system integration providers, this strategic alliance will enhance the competitiveness of both sides in the R&D, operating scale and marketing channels.

Jia-kun Zhang, Apacer general manager, said, "Phison is a global leader in the field of control chip, its technical superiority and market resources are perfect fit for Apacer’s business strategy. The two sides will cooperate reciprocity, increase positive communication opportunities to play the advantages of interdisciplinary cooperation.. "

Jian-cheng Pan, chairman of Phison, said, "Phison is very optimistic about the trend of substitution of SSD, which will replace the traditional hard disk drive. In addition to the consumer market, the substitution will expand to industrial control, medical equipment, servers, game consoles and other fields of application. Partner with Apacer can strengthen the strategy outside the Phison’s originally retail market, and bring more advantages in the industrial and other niche markets. "