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Acer: Continue to Maintain Profits

By Korbin Lan
Published: Jun 27,2015

TAIPEI.Taiwan - Taiwanese brand-name company, Acer, on the 23rd at a shareholders' meeting stated that a three-year period of change and reinvention, when it moved towards being a hardware and software services company, is the basis for its anticipated continuation of profits.

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Acer convened a shareholders' meeting on the 23rd. Due to the company's formally turning losses into profits last year, shareholders spoke enthusiastically about each topic. Lasting more that four and a half hours, it was the longest shareholders' meeting in Acer's history.

Acer CEO Jason Chen stated that in the past year, with all the hard work from their colleagues at home and abroad, Acer's gross margins and business volume have experienced significant growth. Their future goal is to continue to make progress towards stable profitability. His most important mission as CEO is to enable the brand to exist forever and steadily improve its products' margins during the middle period.

Jason Chen emphasized that although Acer has faced short-term interfering factors in the market, such as the end of Microsoft's bing subsidy project and deferred purchases until Windows 10 hits the market, Acer will respond cautiously to ensure that it maintains its profitability.

He also predicted that as soon as the market uncertainties disappear, driven by Chromebooks, 2-in-1 PCs and competitive electronic products, Acer's performance will be better in the second half of the year than during the first half of the year.

(Tr/Phil Sweeney)

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