HTC said in a statement, the company will establish a new business unit to develop high-margin products with full-strength which are high-end smartphones, virtual reality and smart life related products. Meanwhile, through the lean operational planning, HTC goals to achieve 35% reduction in operating expenses.

Cher Wang, chairman and CEO of HTC, said: "The operation plan will define a specific goal of each business units with appropriate resources and expertise, to win over new market."