Article
Taiwanese IP Camera Shipment Volume Tops 2.33 Million Units in 1H 2015, Up 14.9% YoY
By MIC
Published: Aug 12,2015
The global IP camera market is projected to grow flourishingly in 2015. Two factors however dragged Taiwanese IP camera makers' shipment performance in the first half of 2015.
The first factor is Chinese players' aggressive move into overseas markets and abundant resources for product R&D. Second, as the euro depreciated against US dollar, the demand for IP camera in Europe decreased accordingly, thereby affecting Taiwanese shipments to euro zone countries.
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As a result, Taiwan's global share dipped 6%, in spite of the fact that Taiwanese IP camera shipment volume still managed to reach around 2.33 million units in 1H 2015, up 14.9% compared to the same period last year.
In the second half of 2015, after facing stiff price competition, IP camera makers are going to increase product diversity, with an aim to meet needs in different market segments. Aside from hardware/software integration, those makers also focus on delivering subsequent value-added services like video-based analysis and tailor-made solutions so as to expand the coverage of applications, increase product quality and free from the constraint of price competition.
In the second half of 2015, Taiwanese IP camera makers are projected to launch more new products to help them boost shipment volume and soften ASP (Average Selling Price) decline. Consequently, shipment value of the Taiwanese IP camera industry is anticipated to remain almost the same level in 2015 as the year before.
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