”, it perfect apply to Apple and IBM, they decided to start cooperation in the development of APP. But Professor Mark Skilton said it will be in the marriage of two masters.

Mark Skilton, Professor of Practice researches the IT industry at Warwick Business School said, the challenge for IBM and Apple will be in the marriage of two masters, one in consumer mobile and one in enterprise systems, and if they coexist to seamlessly work for customers.

“Apple has their mobile device and app market, but lacks the industrial enterprise business model for large scale enterprise solutions. Apple will benefit from faster enterprise level services through their devices and IBM will benefit from the superlative user experience that Apple excels in." he said

He stressed that the alliance makes good sense as the Google Android platform, with its ubiquity in the consumer and enterprise market, would be an alternative partner for IBM, but would also represent a more strategically difficult alliance as Google has cloud and enterprise apps services that could have taken data traffic away from IBM’s cloud data centers.

“This partnership could mean trouble for Microsoft with its Azure and Nokia strategy. While attempting to play in both mobile and cloud camps, Microsoft may not be able to be master of both in consumer and enterprise markets.”