“Owning the latest and greatest technology shouldn't be reserved for those with the highest budgets,” says Peter Chou, CEO of HTC. “People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they're fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device.”

Supporting the latest category 4 LTE connectivity, the HTC Desire 510 means that your favorite content is always just a tap away. Running Qualcomm’s latest quad-core 1.2 GHz Snapdragon™ 410 processor, the Desire 510 ensures silky-smooth graphics and browsing, enabling quick and effortless multi-tasking. Whether browsing, watching films or gaming, the responsive graphics make the HTC Desire 510 the ultimate multimedia device.

HTC Desire 510 features a Qualcomm Snapdragon 410 chipset with 1.2GHz quad-core Cortex-A53 CPU and Adreno 306 GPU. That's the first 64-bit Snapdragon chipset to make it to an actual device. It has a gig of RAM and 8GB of built-in memory, which can be further expanded via microSD card slot.

The device's display is a 4.7-inch FWVGA unit. Its main camera is a 5MP unit, coupled with front-facing VGA snapper. HTC Desire 510 boots Sense-d Android 4.4 KitKat.

Available in Terra White and Meridian Grey with polycarbonate chassis, and supporting Android 4.4 with HTC Sense. It is believed that Compal Electronics will be its OEM/ODM partner again after Desire 310.

It is said that the price of Desire 510 will be around NT$5,000 dollars, and meeting 4G entry-level users' needs.