“The latest honors from the Good Design Award are a recognition of our relentless pursuit of design excellence across our product portfolio,” said Maarten Schellekens, Vice President of Acer Global Marketing and Branding.

“With an array of design awards from internationally renowned design institutes under our belt, we will continue to create innovative products that exceed consumers’ expectations, both aesthetically and functionally.”

“As the PC industry shifts from being technology-centric to human-centric, Acer has invested a lot of effort exploring and creating designs that users really want,” said Seji Peng, Associate Vice President of the Acer Industrial Design Business Unit.

“The core idea behind our design philosophy is for products to fit in multiple aspects of life, like an SUV with enough power under the hood for off-road sports, but still looks and drives elegantly to the office.”

Peng continued, “To achieve this, color, material, and surface finish treatment play an important role. We have been building a unique Acer design identity with a characteristic color and pattern palette, along with a distinct choice of material to allow people to choose the design that fits and blends perfectly with their taste and lifestyle.”