Jonney Shih cited, “In terms of image quality the ZenFone Zoom can not only rival single-lens reflex (SLR) camera, judging from all the features it as well as outshine iPhone 6s Plus.”

“Optical-zoom has been the special feature of digital camera,” Jonney Shih pointed out that ZenFone team has been working on the world’s thinnest camera phone in an attempt to allow everyone to capture life moments through smartphone. “Nevertheless, optical-zoom has no longer be the cause of heavy smartphone.”

ZenFone Zoom comes with a 3x optical-zoom with optical image stabilization (OIS) for sharper, steadier shot. With a special 10-element lens design, up to 12x total zoom, dual-LED Real Tone flash and revolutionary 0.03 seconds laser auto-focus technology, According to Asus.

ZenFone Zoom’s 3x optical-zoom gets everything closer, while optical image stabilization (OIS) keeps every shot rock steady. ZenFone Zoom’s OIS is both automatic and easy. Therefore, maximum detail with the best possible clarity.

ZenFone Zoom’s innovative 10-element lens was created by the optics experts at HOYA, and carefully engineered to enable 3x optical-zoom. Aspherical, prismatic, extra-low-dispersion glass lenses are meticulously configured in a dual-periscope arrangement to maximize incoming light and capture best possible photo quality — and allow 3x optical-zoom for close-up clarity.

In addition, juice up the ZenFone Zoom’s 3000mAh battery to 60 percent in just 39 minutes with ASUS BootMaster fast-charge technology for more 3x optical-zoom opportunities.