Avnet Japan has nine regional domestic offices and employs around 480 people, including over 100 dedicated Field Applications Engineers (FAEs). Avnet Japan’s operation also supports customers with required resources in eight more overseas distribution centers in five Asian countries outside of Japan.

The agreement covers sales, marketing, and support of Nordic Semiconductor’s full range of ultra-low power 2.4GHz wireless solutions. This includes Nordic’s newly launched nRF52832, the first member of Nordic’s nRF52 Series Bluetooth Smart single chip family, and Nordic’s ANT wireless technology solutions.

Commenting on the agreement, Yasumoto Mogi, Regional President of Avnet Japan said: “We are delighted to be able to offer our customers in Japan Nordic Semiconductor’s full range of ultra-low power wireless solutions.”

Mogi continues: “Avnet Japan has its own technical and engineering divisions, with hardware and software specialists who provide technical support for our customers’ projects. Those divisions have an extensive record in GHz-band applications, and ample expertise regarding RF, as well as being thoroughly familiar with communication protocols.

Accordingly, they will be able to provide full, systematic support for Nordic’s wireless solutions.

“Currently, growth in markets related to the Internet of Things [IoT] is accelerating worldwide, and many of our customers in Japan are considering the use of Bluetooth Smart wireless technology which they see as a key enabling technology for the IoT.”

Mogi concludes: “Japan is very strong in markets such as wearables, gaming, portable consumer electronics, and navigation. We are confident that, through this partnership agreement, Avnet Japan can provide better solutions by partnering together with Nordic Semiconductor and creating demand for our mutual customers.”