“Winning this award comes down to being able to understand and accommodate the needs of your audience,” said Seji Peng, AVP of Industrial Design, Acer.

“Last year, when the ConceptD brand of creator products was just launched, the ConceptD 7 notebook won a Good Design award. We listened to feedback from users, watched how it was getting used, and thought about how we could make a computer that further complemented the needs of the people using it. This year, we are particularly excited with the ConceptD 7 Ezel winning another Good Design award, as it means that we understand the lifestyle of creators and are indeed bringing them value.”