Iceleads, a Netherlands-based company well-known for providing e-commerce solutions to leading consumer brands, announced of the appointment of Lily Chuang, ahead of opening the Taiwanese Branch Office, in a bid to provide local support and services to Taiwanese customers. At Iceleads, Lily Chuang, will act as Senior Sales & Marketing Manager of Iceleads APAC.
“Establishing a Taiwanese Office represents our commitment to the Taiwanese market and local customers. Taiwan is well known for its manufacturing Industry, and its successful development global brands has made a strong global impression. Brand names, such as Acer, ASUS, Giant, and HTC, have developed into household brand names”, Iceleads CEO, Joris Kroese, said.
“The best opportunity for many of Taiwanese companies to build international brand names is to make use of Iceleads’ BuyNow service, which is delivered as a turn-key cloud based solution. The BuyNow solution shows retail offers for any product on the brand website enabling a direct path to purchase for consumers. This helps customers capitalize on their brand value by turning prospects into buyers and by tracking its ROI. ”
Iceleads aims to provide Taiwan’s brands with a complete value chain. Iceleads’s powerful BuyNow solution, leads prospects visiting brands’ websites to authorized channel partner’s websites through a simple “buy now” button. Consumers see important information about the product (such as availability, specifications, price, and direct purchase link), which enables them to instantly complete their on-line purchase.
Lily holds an MA degree from National Tsing Hua University in Taiwan, Lily Chuang started her career from ITRI (Industrial Technology Research Institute), and then worked for ASUSTeK Computer as Brand Marketing Manager, DIGITIMES as Project Manager, and SEMI (Semiconductor Equipment and Material International) as Sales Manager.
She has complete strategic brand marketing planning and managing experiences and business development in IT industry. Ms. Chuang has also established broad connections in the industry through her years of working experiences across the whole value chain of Taiwan’s hi-tech sector, with proven track records of forming strategic alliances and creating win-win results for customers.
