"Price" and "products" are two major driving forces behind cross-border e-commerce, according to a research conducted by MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute.
"This is evidenced by the fact that buyers in mature countries like the US, UK, and Australia, and the emerging countries like China and Russia tend to be price- and/or product-driven when shopping online,” says Rosa Chang, an industry analyst with MIC.
“That is, they are lured by factors such as attractive pricing, superior quality products, sufficient inventory levels, and wider product selection."
