TAIPEI, Taiwan － According to a survey, which conducted by MIC (Market Intelligence and Consulting Institute), that cash and card are still top of nearly 60% of Taiwanese consumer minds when it comes to picking payment methods in most everyday situations.
MIC, a government-backed ICT research institute based in Taipei, Taiwan, conducted the survey to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments.
The results show cash and card are still top of nearly 60% of Taiwanese consumer minds when it comes to picking payment methods in most everyday situations, whereas mobile payments only account for 2.7%.
"This statistical outcome demonstrates there is still a huge room for improvement for mobile payments in Taiwan," says Nephy Hu, industry analyst with MIC.
"Based on our finding, it is worth mentioning that nearly 60% of Taiwanese mobile payment users are willing to use mobile payments as only less than 10% of them stick to cash or credit/debit cards," explains Hu.
"We asked mobile payment non-users the same question and only 19.2% of them completed the statement with Totally Agree and Agree."
Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile? Payments as the Main Form of Payment
