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Features

Gaming Devices Sell Like hot Cakes in Summer Vacation

By Vincent Wang
Published: Aug 05,2014

Summer vacation has come, which means it's the peak season for gaming devices. ChinaJoy 2014 or China Digital Entertainment Expo & Conference is going to be held in Shanghai, China on July 31st to August 3rd, 2014 that again proven summer time is the right time for playing games. Gaming mouse, keyboard, and microphone are the basic gaming devices, let's explore the charm of gaming devices now.

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Jian Yin-yu, Product Manager at Yahoo Shopping, said “Gaming combines brain work and interaction, players purchased the gaming devices based on the game genres. For instance, SLG, STG, and FTG, its function key and shortcut key are different in place. When talking about those branded products, Razer and Tt are the two giants here in Taiwan, though Logitech is new to the gaming market, judging from the sales report so far it has become the No.1 brand in gaming devices.”



Figure 1 :   Taipei computer applications show attracted many consumers to purchase new pc products
Figure 1 : Taipei computer applications show attracted many consumers to purchase new pc products

“Diablo III and Battle.net are two popular online games, most of the players chose Razer wireless gaming mouse because it can be totally customized to left-handed or right-handed players, it is also paired with 8200DPI 4G duo-sensor system, which gives players the faster input experience.” Jian added.


Jian Yin-yu stated out that Razer's gaming keyboard Orbweaver, which is a mechanical keyboard, features full mechanical keys with 50g actuation force, 20 fully programmable keys, programmable 8-way directional thumb-pad, adjustable hand, thumb, and palm-rests modules for maximum comfort, and instantaneous switching between 8 key maps. Most importantly, it fits like a glove.


Jian Yin-yu recommended Tt's eSports Azurues Mini gaming mouse for those STG players, it's specs including owerful 1600 DPI optical engine that provides superb accuracy and precision, DPI adjustment 400/800/1600 DPI allows for ideal speed in any situation, full rubber coverage that ensures a strong, no-slip grip, and teflon feet that allows for minimal resistance and high durability.



Figure 2 :   Gaming PC is most selling product in the Taipei Computer Applications Show
Figure 2 : Gaming PC is most selling product in the Taipei Computer Applications Show

Headphones are essential to players, a good headphones give players a simulated sense like being on spot. However, those headphones with good effects and sound insulation often being criticized for its too thick and heavy, and can't be weared for a long time. Jian Yin-yu said that SteelSeries Siberia V1 is a headphones that invented by professional game players, it provides good sound insulation and comfortable flannel to wear.


Besides, Logitech's G430 stereo gaming headphone can be easily stored, and its earclip is washable.


Logitech rolled out the G series for all the game players, including mouse, keyboard, and headphones. Xie Bang-yan, Marketing Manager at Logitech, said that its gaming mouse G502 can automatically adjust the optics sensors, and no need to use with a mouse pad. Amazingly, it is equipped with weight that can be placed either in East, West, North, or South.


“Logitech's G710+ is a mechanical type gaming keyboard, it placed a damping ring in every key cap that can reduce the annoying noise and enjoy longer gaming duration without feeling tired of fingers. What's more, G710+ has passed through a 50 million use of circulation test.” Xie Bang-yan added.



Figure 3 :   Acer, ASUS, MSI, and GIGABYTE Technology have been sponsors of gaming contests in Taiwan for years
Figure 3 : Acer, ASUS, MSI, and GIGABYTE Technology have been sponsors of gaming contests in Taiwan for years

Actually, Acer, ASUS, MSI, and GIGABYTE Technology have been sponsors of gaming contests in Taiwan for years. They also hold their own gaming contests, for example, ASUS's WGT, MSI's MSIBeat IT, which is a good way to promote their own gaming devices.


When talking about the price, gaming devices are no doubt more expensive than the normal devices. Take MSI's GT70 into account, its price tag is NT$ 79,900 dollars that is more expensive than Apple's MacBook Pro. The average price of normal NB is around NT$30,000 dollars.


Gaming devices not only have different hardware and design, marketing is so unique and special. MSI teamed up with professional keyboard maker SteelSeries and famous stereo maker Dynaudio to manufacture their gaming devices. MSI has transferred its gaming devices' marketing strategy into C2C and B2C. They also don't hire celebrities to promote their gaming products but enjoy popularity by word of mouth.



Figure 4 :   Gaming Devices Features
Figure 4 : Gaming Devices Features

Gaming devices makers also have their own strengh and core technology, therefore, BenQ has the dominent status in gaming monitors, special technology is introduced in their monitors. For instance, XL2720Z is built for competitive FPS game play, which takes the explosive thrills of perfect motion gaming to a 27-inch screen.


The XL2720Z is equipped with the latest Motion Blur Reduction technology, Low Blue Light, Gaming-comfort Flicker-free, Gaming Refresh rate Optimization Management (GROM), and Display Pilot feature to deliver agile performance, viewing comfort and convenience all at once.


Finally, when talking about the gaming devices' market of Asia, Taiwan only loses to China and South Korea. GPL is a famous gaming event in Taiwan, in these two years in the finals more than 50 thousand participants were enrolled. The gaming devices' market in Taiwan is around a few NT$ billion dollars.



Figure 5
Figure 5

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