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Winners of d&i award:MARSON Barcode Scanner

By Korbin Lan
Published: May 26,2014

In the past it was difficult to draw an equal sign between OEM/ODMs and design originality. However, with the advancement of companies’ manufacturing technologies and the increasing demands of consumers for product quality, OEM/ODM companies have begun to gradually bring elements of design and innovation into their products. MARSON Technology Co., Ltd. is an outstanding example of this trend.


MARSON Technology is a small Taiwanese company that specializes in providing OEM/ODM services, and it concentrates on supplying bar code technologies for commercial use. MARSON provides optimum services for clients using “Innovative Technology and Persistent Quality” as their management ideal. MARSON has become the leading manufacturer in the global AIDC industry with a vision of becoming a prosperous company.



Figure I: The design concept for the MT6500 originated from
Figure I: The design concept for the MT6500 originated from "Mushroom Rock"-a Queen Head-shaped geological formation found on the coast of Taiwan.

MARSON Technology is the winner of this year’s COMPUTEX d&i award 2014 for its Omni-purposed desktop barcode scanner – MT6500 product. It has a scanning rate of 1,920 times per second, and it is capable of scanning 1D and 2D bar codes and even bar codes that are displayed on mobile devices.


The design concept for the MT6500 originated from “Mushroom Rock”—a Queen Head-shaped geological formation found on the coast of Taiwan. The shape and beautiful lines, like a queen who is gazing into the distance, were especially influential; therefore, it was named “Queen’s Head.” The MT6500 model design originated from “Queen’s Head,” which is known as a world-class geological wonder.


In addition, the MT6500 uses MARSON’s patented virtual multi-line scanning technology, which not only increases bar code scanning speed, but also reduces manufacturing costs. Combining a cultural point of view with practical requirements, it is not only a useful piece of industrial equipment but also an aesthetically-pleasing sculpture.


Figure II: It is capable of scanning 1D and 2D bar codes and even bar codes that are displayed on mobile devices.
Figure II: It is capable of scanning 1D and 2D bar codes and even bar codes that are displayed on mobile devices.

“The omni-purposed desktop barcode scanner can be seen in convenience stores and supermarkets everywhere, and perhaps nobody thinks that it has an unusual appearance. However, MARSON’s viewpoint is to consider whether or not this device would look out of place if it were to be placed in another kind of store, for example, in a luxury goods shop or art café. Could this device look less like a piece of industrial equipment?” asks MARSON Vice General Manager Michael Liu.


Therefore, MARSON’s design concept is simply to make products that are “harmonious.” When designing a product, MARSON does not just attach importance to its functionality but also considers how to make it harmonious with its surrounding environment.


“From designing a cup to designing an architectural structure or even a nuclear power plant, you should have the same attitude,” says Michael Liu.


MARSON’s Automatic Identification and Data Collection (AIDC) is able to accomplish this. It is a company with over 20 years of experience and technological development, and it already possesses the characteristics of high quality and sustained innovation that MIT expects from products.


In a material sense, creating a product with high functionality and a low cost is not difficult; therefore, MARSON’s engineers also consider the products’ aesthetics. Although products for industrial applications do not need to look too fancy, they also do not necessarily have to look too stiff and rigid,” states Michael Liu.


In the past, MARSON primarily concentrated on research and development and manufacturing of bar code-related products. In order to keep up with current developments and to satisfy the demands for diversification in the market, this year MARSON has been developing products related to the Internet of Things. The UHF Wireless RFID Reader is one example, and MARSON is changing the industry’s former ideas about these kinds of products.


MARSON is extremely thankful for the jury’s support in winning the COMPUTEX d&i award 2014 and their belief that a little cultivation can yield great results. In the future, MARSON will continue devote itself to innovation.


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