China’s e-commerce market scale has reached US $445.1 billion in 2014, and fundamentally changed consumers’ daily habits. The emergence of the e-commerce industry, has made establishment of online shops a top priority for LED manufacturers.

“The lighting e-commerce market scale in China has reached US $2.4 billion in 2014, and amounted to 14.4% revenue share among all distribution channels,” said Figo Wang, Senior Analyst of LEDinside.