Online shopping sites have been contributing the lion's share of global e-commerce revenues, but with the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground.

"Over the years, due to the rise of mobile commerce, nearly 70% of online users spent more on mobile shopping than traditional online shopping. This has proven that the importance of mobile ecommerce is rising fast," says Rosa Chang, industry analyst with MIC (Market Intelligence & Consulting Institute), a Taipei-based ICT research institute.