On-Demand Connectivity over-the-air facilitates smooth and secure subscriber journeys and allows mobile operators, OEMs and service providers to invent new "on the fly" services and generate new revenue streams from the fast growing consumer IoT market.

Phase 2 of the GSMA specification builds on the initial version launched earlier this year, making it possible to address seamlessly all types of eSIM-enabled consumer devices. Gemalto has been closely involved in its development and this commitment is reflected in the swift compliance of its On-Demand Connectivity offer. Gemalto's end-to-end solution is already proven in numerous deployments worldwide and offers flexibility, scalability and straightforward integration with device manufacturers and operators' existing processes.

Adoption of eSIM technology is fuelling rapid growth in IoT and M2M markets. It provides a single standardized solution that is embedded at the device manufacturing stage and can be employed across all markets and regions. Supported by the On-Demand Connectivity Platform, choosing a subscription package and connecting to the network becomes as easy as turning on the device.

"By fulfilling all the requirements of the revised GSMA standard so rapidly, our On-Demand Connectivity Platform will help sustain dynamic growth in the market," said Benoit Jouffrey, Vice President of On-Demand Connectivity at Gemalto."