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Two-fold Strategy to Take Acer Forward

By Vincent Wang
Published: Apr 30,2014

Acer's Pawtables, a pet-wearable technology

TAIPEI, Taiwan — Acer is building on its strengths starting from a solid basis of design capability and operational efficiency to develop products that offer great performance and at an affordable price. With an industry leading product portfolio that ranges from 4-inches to 29-inches in display size, Acer has something to suit every individual along with two strategies.

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Acer has a two-fold strategy to take the company forward in the new era of Cloud Technology and the ever changing Information, Communication and Technology (ICT) landscape.

First, Build Your Own Cloud (BYOC) is a service that reframes Acer's vision for the “Internet of Things” by enabling customers to seamlessly integrate their PC and mobile devices with real-time syncing, and to control and access their own personal devices and data — anytime, anywhere. Acer devices are already shipping with BYOC built in and the company will continue to enhance the BYOC eco-system to improve customer experience and services.

Second, Acer will strengthen its strong footprint in hardware and accelerate market share growth through Connected Devices. This Connected Device strategy will manifest itself through improved end-to-end alignment and a new energy in the smartphone and tablet markets — key pillars for Acer's new PC market leadership.

It will be accomplished by better execution. From products to price to promotion to placement. Creating a “New Acer culture.” A new energy from organizational change and accountability to meet the needs of new markets.

Setting aside part of our resources to invest in new applications and businesses to become a hardware + software + services company according to Acer.

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