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Microsoft Poses Threats to Asus and Acer by Acquiring AMD

By Vincent Wang
Published: Sep 15,2015

TAIPEI, Taiwan — Rumors about Microsoft acquiring Advanced Micro Devices (AMD) have been the most talk-about topic today. Besides, it is widely circulated that Intel is also allegedly considering purchasing the competition. One thing is for sure, Microsoft has shown its ambition acrossing PC, notebook, motherboard—PC hardware industry. If it does happen, those PC companies like Asus and Acer may be adversely affected.

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Asus and Acer withheld comment on the rumor.

Several online publications have reported that Microsoft is currently in talks with AMD about its acquisition of the chip outfit.

However, this is not the first time that AMD is said to be selling. Throughout 2015, several unsubstantiated news articles have alleged AMD's sale to several tech corporations such as Samsung and Apple.

What makes it different is that the most recent ones, however, claim that they have insider information regarding the acquisition. Several industry sources claim that Microsoft is seriously talking to AMD about buying the chipmaker.

Furthermore, if it does happen, would favor Microsoft’s future console technology advancements and allow it to showcase DX12 through a proprietary graphics card lineup, the deal would likely sour the Microsoft-Intel (Wintel) relationship, which has been very profitable for both companies and have helped put them in very dominant positions within their respective industry categories.

One thing is for sure that Microsoft has shown its ambition acrossing PC, notebook, motherboard—PC hardware industry. And Microsoft’s Surface 2-in-1 PC series is the perfect demonstration. If Microsoft does acquire AMD, those PC companies like Asus and Acer may be adversely affected.

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