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Smartphone Vendors Ship over 340 Million Units in Q3, as Chinese Market Slackens

Published: Oct 30,2015

According to Juniper Research, the number of smartphone shipments reached 342.5 million in Q3 2015, with a slowed y-o-y growth of 8.4%.

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Juniper Research noted that Apple posted another record-breaking quarter, with 48 million unit sales, compared to 39 million iPhones sold in Q3 2014. Apple is increasingly turning to China for this growth – with over $12 billion in revenue coming from the Far East, and continued investment in the form of new stores and developer support.

Whilst the appetite for Apple products is expected to remain strong in China, future expansion may be tempered somewhat by the slower economic growth expected in the market.

Samsung is beginning to turn its mobile unit around, with increased unit shipments and a 37% y-o-y increase in profitability. This bolsters gains made by the company’s semiconductor business, which is one of the most productive divisions for the company.

In addition, Asus’ smartphone presence is steadily growing, with an estimated 6 million units shipped this quarter.

Regard of China's domestic vendors, Xiaomi sold an estimated 18.4 million smartphones, with the slowdown in China exacerbating the company’s troubles in the international market. Huawei was the best performing Chinese vendor of the quarter, shipping 27.4 million devices, up 63% on shipments for this period last year.

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