"Compared to 2014, where only 23% of Taiwan's Internet users were interested in joining China's largest online shopping event, the number is expected to have a 10 percentage point increase this year," says Rosa Chang, industry analyst with MIC.

Based on the findings, 47% of Taiwan's Internet users considering shopping on Chinese online stores because it was a novel experience for them and 46% believed they could get big bargains.

"Asides from staging sales promotions for this big event, some Chinese companies launched a dedicated promotional activities for Taiwanese Internet users that may boost their willingness to shop on Chinese online stores that day," says Chang.

According to MIC, merchandises that Taiwan's Internet users considered to purchase this year were apparel and accessories (37.6%), 3C products (27.1%) and luxury goods, shoes, and bags (10.1%). Other merchandise categories were all less than 10%.

After analyzing Internet users who answered "not interested" and "may not be interested" in participating China's Singles Day shopping event, the results showed that 40% of them had no immediate shopping needs, 30% still preferred to purchase from Taiwan's online retailers. Meanwhile, up to 29% of them had no online shopping experience outside of Taiwan.

MIC found that there are still numerous of Taiwan's Internet users who were not too enthusiastic about doing online shopping on China's online stores. The possible barriers were shipping costs, waiting time and unfamiliarity with overseas online shopping avenues. On top of that, up to 30% of Taiwanese internet users still preferred shopping on local online stores.