While Apple gained the most attention with over 36,000 posts during the researched period, Apple Watch received only average reviews from Taiwanese online users. Most users found the brand too expensive and not practical enough to attract them.

Garmin, on the other hand, had a wider range of products and clear product positioning, which helped put the brand in the category of mainstay products with high reviews.

Xiaomi, which was also frequently mentioned in Taiwan's online forums, was ranked last among net sentiment rate, owing to online users' complaints about unsolved supply problem, high failure rate and difficulty in obtaining maintenance service.