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Acer Leads Ahead of Multiple Products in The Philippines
Published: Mar 11,2016
TAIPEI, TAIWAN －Acer success acrossed multiple product lines in the Philippines. According to IDC, Acer has led the notebook market for a decade (2006-2015) with between 28-35% market share, and has been the leader in total PCs for seven consecutive years (2009 – 2015) with 15-21% market share.
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In the display product category, Acer monitors grew steadily last year to reach a high of 21.6% market share and No. 1 ranking in Q4’15 (IDC ); while Acer projectors ranked No. 2 with 30% market share in full year 2015 (PMA Research).
Furthermore, Acer smartphones, endorsed by popular local movie star Toni Gonzaga, have been growing quickly and shipped as nearly many units as its notebooks in the Philippines in 2015.
Acer’s strengths in the Philippines lie in its effective product-mix strategy, close collaboration with long-term channel partners, a dedicated and passionate team who deploy fresh and innovative marketing campaigns to grow the business year by year.
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