The annual demand for room air conditioners in Turkey is about one million and further growth is expected in line with an increasing population. Rising demand is also forecast for neighboring Balkan countries.

Based on this robust demand and a favorable business environment, including a skilled labor pool and stable components procurement, Mitsubishi Electric decided to establish a development and manufacturing base in Turkey.

The new company will play a key role in Mitsubishi Electric’s global strategy for its air conditioning and refrigeration-systems business in the European market, which calls for accelerated localization to ensure a flexible supply chain capable of responding to fluctuating demands.

The strategy also promotes product development that meets specific local needs, preferences and environmental requirements in Europe while continuously consolidating manufacturing and supply capability.