Of which, purchase value between NT$61 (US$1.9) and NT$150 account for the largest share. As the percentage of users purchasing paid apps for over NT$900 (US$27.7) is higher than those making in-app purchases, the average single purchase value of paid apps exceeds that of in-app purchases in free apps by NT$55 (US$1.7).

The average amount of money spent on apps per purchase by Taiwanese smartphone users is less than NT$150 (US$4.6). Those having made single purchase in free apps tend to buy stickers (63%) and mobile games (38.6%).

These two categories will remain the most popular commodities for in-app purchases in the next year. Sticker economy will continue to grow and stickers will become a tool for smartphone users to express their individualism.