However, the next iPhone (here also referred to as iPhone 7) is generally consistent with its predecessor appearance-wise; and more importantly, display is not included in its upgrades. On the whole, the market keeps a conservative outlook on the annual iPhone sales for this year. TrendForce’s latest analysis puts this year’s iPhone production volume at 216.5 million units, down 8.2% from 2015.

As the latest generation of mobile DRAM, LPDDR4 will continue to serve the iPhone 7 as it did for iPhone 6s. In terms of memory density, the 5.5-inch iPhone 7 will be the first in series to have 3GB of memory in the form of four stacked 6Gb mono-die modules. The additional memory is used to process the images taken from the dual-camera. On the other hand, the 4.7-inch iPhone 7 will stick with 2GB.

Steep drop in NAND Flash prices since the second half of 2015 has encouraged smartphone brands to use storage capacity as a selling point for their products. The storage specs competition has been especially intense in the high-end market. In the case of iPhone 7, the 5.5-inch model will need a larger storage for the high-quality photos and videos that its dual-camera can take.

Consumers’ demand for expanded device storage has also risen significantly in recent years on account of the increasing app sizes. Hence, Apple is likely to make changes to the storage options for iPhone 7. The 64GB version, which has been the most popular option in previous generations, may be discontinued and replaced by the 128GB version, though this decision has yet to be finalized. On the other hand, Apple is certain to raise the maximum storage option to 256GB so that iPhone 7 will have the highest NAND Flash density of the entire series.

Display has been central to iPhone’s appeal, and every refresh in the series represents another major upgrade in this area. The display of iPhone 7, however, will not feature a significant breakthrough. This also signify that LTPS LCD has reached its peak in development and is unlikely to make another big technological leap in the future. Hence, the market and the media is more focused on whether the iPhone release for 2017 will adopt AMOLED.

TrendForce believes AMOLED is currently the only viable technology for mass producing display panels on flexible substrates. Adopting this solution will definitely help reinvigorate the iPhone series in the medium and long term. Nevertheless, Apple by and large does not have the same level of control over AMOLED as it does over LCD. Dealing with challenges in the AMOLED panel supply chain will be critical for Apple in its quest to take the iPhone series to a new height.