Apple Pay on the web will be made available to clients that use IBM’s WebSphere Commerce or IBM Commerce on Cloud. WebSphere Commerce currently powers over 12,000 storefronts for online retailers globally, helping these businesses deliver seamless, consistent and personalized omni-channel shopping experiences.

“Customer loyalty is everything and businesses must bring relevance, ease and privacy to every step in a transaction if they want to maintain it,” said Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM.

“IBM Commerce solutions can help businesses deliver flawless customer experiences. By offering Apple Pay on the web, we are making it even easier for consumers to complete purchases without having to waste time looking for credit cards or putting their most private information at risk.”