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Increased Demand for 2-in-1 Tablets Driving 10" Tablet Market Share Significantly
Published: Jul 25,2016
The weakened global economy significantly affected consumer demand for tablets in 2015 and the impact will continue in 2016, according to MIC (Market Intelligence & Consulting Institute).
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"The global tablet market volume is estimated at 183.5 million units, down 11.1% year-on-year," said Chung-yu Yang, senior analyst with MIC.
"While 7" and 8-9.x" tablets witnessed declines, tablets with screen sizes larger than 10" increased to 19% in 2015 up from 15.2% in 2014, owing to growing needs for 2-in-1 tablets. " said Chung-yu Yang.
Yang noted that their shipment volume is anticipated to grow by 20% and their share to reach 25.6% in 2016. The momentum will be coming from branded vendors` aggressive move into the development and marketing of new 2-in-1 tablets.
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