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36.9% of Taiwanese Internet Users Have Done Cross-border Shopping, MIC Says

Published: Dec 25,2017

Annual Online & Cross-border Spending in Taiwan, 4Q 2016(Source: MIC, December 2017)

The online shopping value of internet users who have crossed the border to do shopping tends to be higher than those who haven't had, according to Taipei-based IT research institute MIC (Market Intelligence & Consulting Institute).

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"Based on our findings, there is no difference what consumers will buy via general online shopping or cross-border shopping. Clothing and accessories, 3C products, and household supplies remain top three most popular items that Taiwanese internet users would buy online," says Rosa Chang, industry analyst with MIC.

"Traditional retailers of clothing/accessories, 3C products, and household supplies therefore tend to feel more threatened by cross-border ecommerce."

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