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Cohu Goes Direct for All Products in China and Taiwan

Published: Oct 14,2018

Cohu, Inc., a back-end semiconductor equipment and services, announced that it had delivered a twelve-month notice of termination of Xcerra Corporation’s distribution agreement with Spirox Corporation. Cohu will leverage its well-established global sales and service organization, and expanding test development centers in Shanghai, China and Hsinchu, Taiwan to directly support customers in the region.

These development centers already provide high-level test applications capability and will continue to expand in alignment with our customers’ needs. Spirox has been a valued partner and is expected to continue to support our customers while we implement a smooth transition for both companies.

“Our go-to-market strategy will enhance Cohu’s growth opportunities in these critical regions and is expected to improve our profitability once the transition is complete. Cohu already has strong direct presence in China and Taiwan, and with the recent acquisition of Xcerra, the addition of test development centers will further enhance that support infrastructure. Our strategic plan is to continue to add to these capabilities by investing in the teams that directly support our customers in these regions,” said Luis Müller, Cohu President and CEO.

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