“MIC has observed Taiwanese netizens’ shopping behavior towards China’s Double 11 shopping festivals and department stores’ annual festivals for the past five years. This year, the findings reveal that over 70% of Taiwan’s netizens plan to purchase on Double 11, which is higher than those plan to purchase on department stores’ annual sales (60.2%),” said Rosa Chang, senior industry analyst of MIC.

"Based on the findings, we found Taiwan’s netizens will averagely spend NT$12,391 (US$413; US$1 = NT$30) on Double 11 shopping festivals and/or department stores’ annual sales of this season. When it comes to upcoming Double 11, the top five incentives are price-friendliness (64.5%), payback rewards (36.5%), online product variety (28.5%), fast delivery services (25.2%), and user-friendly shopping platform design (23.3%).

Among all Double 11 promo activities, 46.8% of netizens are more willing to shop on Double 11 because of the free delivery services, especially female netizens; 40.8% of them due to credit card rewards, 35.5% due to limited sales/discounts/new releases of goods, 31.5% due to all promo activities related to Double 11 and 27.2% due to online coupon codes which are given when certain shopping amounts are reached. Nevertheless, the price remains the most critical factor when it comes to online shopping.”