“Microcontrollers, digital networking, automotive MCU, analog & sensors, and RF are our five core product groups,” said Bob Conrad. “While automotive, networking, industrial, and consumer are our four primary markets.”

Since driverless cars have always drawn a lot of attentions. Freescale is paving the road for a cleaner, safer, more secure and connected driving experience for everyone.

Automotive qualified general purpose ARM MCUs are ARM Cortex-M0+ core, 8k-128k flash,-40/+125decC, and the first in a series of Kinetis for Automotive.

However, Bob Conrad pointed out the automotive market trends. Firstly, Chinese auto market is growing and increasing its influence on global automakers that resulted in more pressure to reduce time to market and the content per vehicle is growing. Secondly, Turn-key solutions becoming mandatory means hardware and software integration and complete easy-to-use development environments. Thirdly, Hybrid or new energy vehicles represent significant government incentives to boost adoption.

Freescale is collaborating with Neusoft Corp. And Green Hills Software to establish a comprehensive Advanced Driver Assistance Systems (ADAS) ecosystem designed to dramatically speed and simplify the creation of next-generation automotive vision applications.

According to Freescale, the typical vehicle network worth approximately $15 MCU content in 2013, the MCU content will grow to approximately $45 in 2016. Moreover, Freescale China auto MCU growth 45 percent in 2013 that help it to occupied 22 percent in the 2013 market share in global auto MCU.

Freescale's 32bit ARM Technology can be applied to car safety & chassis, car body, car DIS, and Freescale's 32bit Power Architecture Technology and 8 to 16bit S08/S12/MagniV Technology both can be applied to all, plus car powertrain.