LED wide-viewing angle monitors reached a penetration rate of 30% in the third quarter, according to WitsView.

Among the different sizes of wide-viewing angle monitors, the penetration rate of those under 20” W was 7%, for those above 21.5” W 45% and for those larger than 27” W 72%.

“Since buyers of the small wide-viewing angle monitors tend to be price sensitive, to increase sales it will be necessary to bring prices of the smaller monitors down to the same level as the TN (Twisted Nematic Liquid Crystal) panel,” said WitsView research manager Anita Wang.

At the same time, since LCD monitor panel production capacity is relatively limited this year and buyers of the large wide-viewing angle monitors are less concerned about price, vendors will aim for higher profit margins by selling more of the larger monitors, she added.

In the third quarter, the penetration rate of the three market leaders Dell, LG Electronics (LGE) and BenQ, first, second and third, respectively, remains unchanged.

Looking ahead to the fourth quarter, for the overall penetration rate of wide-viewing angle monitors to continue to rise, vendors who currently have low penetration rates must boost shipments.