Holtek on Tuesday held its yearly presentation of new products, where a full new line of MCU products were displayed, including a 32-bit MCU, a special-purpose 8-bit Flash MCU, and LED lighting peripheral IC products for uses that include home electronics, medical treatment, mobile power supplies, wireless charging, motor control, and fingerprint recognition. These products combined IoT application ideas with related technologies.

Holtek Semiconductor General Manager Gordon Gao pointed out that the primary goal of IoT is linking things together with other things. In order to enable things to acquire the ability to perceive, sensors must be developed.

Moreover, the data and information that the sensors capture rely on MCU to be operational. Regardless of whether it is to directly display information on monitors or to transmit data using RF, MCU is still an important key component.

Gordon Gao also stated that the primary use for MCU is, of course, providing the IoT with more efficient computing power to directly handle data and information or to send it to other devices. Currently Holtek Semiconductors specializes in business strategies for MCU products. This is a completely suitable direction and it is compliant with the current market’s development demands for the IoT.

This year’s MCU-related product lines are surpassing the achievements of last year’s products, which shows that this market strategy is completely appropriate. In addition, Holtek is currently putting 70% of its main efforts into developing MCU products and 30% into developing peripheral components, and this is a healthy product portfolio.

Holtek’s new-generation product portfolio includes a fingerprint recognition module, 32-bit MCU, standard 8-bit Flash MCU, special-purpose 8-bit ASSP MCU, and peripheral IC.

Looking forward to 2015, Gordon Gao is keeping an eye on three major product lines: small household appliances, medical treatment, and power supply. He is especially paying attention to power supply products which contain mobile power supply and wireless charging. This is because the Apple iPhone 6 battery life has changed little and still requires standby power supplies, and as a result, next year there will be a resurgence in demand for power supply products.