“While LCD technology undisputedly dominates the TV scene, manufacturers continue to innovate, in order to bring additional value to consumers,” said Paul Gray, director of European research at DisplaySearch.

“The launch of new 4K UHD services promises to foment another round of innovation, as content creators bring richer, deeper colors to their art. Curved screens are also a popular feature this year, but there will be limited opportunity for growth, as the market for this feature is expected to peak next year.”

Based on information in the DisplaySearch, ITU-R Recommendation BT.2020 (rec.2020) colors promise a new level of fidelity that beyond the range of current high-definition TVs.

“While broadcasters and cinematographers have begun to capture such images, the TV industry has just started to respond to the challenge,” Gray said.

“Quantum dot is one of the weapons that the LCD industry is using to create ever more faithful images, which are very close to the full viewable range of the human eye,” Gray said.

“Broadcasters are finalizing their plans for UHD, but they very clearly want to offer more to their UHD services than simply extra pixels. Richer colors work on any screen size, regardless of one’s visual acuity, and subtle shading increases the perception of reality. Quantum dot is part of the LCD industry’s response to the challenge posed by OLED technology, and its use demonstrates that there is still room for innovation.”