BOOKOFF operates in more than 840 locations with nearly 1000 stores throughout Japan. With books as its primary business, BOOKOFF recently added smartphones to its portfolio and has chosen Acer to be its exclusive smartphone supplier.

With its entry into the Japanese smartphone market, Acer is also looking to be a part of the fast growing market for Mobile Virtual Network Operator (MVNO) services and SIM free smartphones in Japan. Regulations for mobile phone networks have recently been relaxed in the country and Japanese consumers may now shop for a device and mobile operator separately.

The Acer Liquid Z200 smartphone is designed for first-time feature phone users or second phone buyers on a budget, available in a variety of colors to accentuate users’ personalities.