In the past, Taiwan small and medium enterprises can cooperate with the international big company, like Apple, and kept three years of prosperous businesses. However, as the rising of service industries, the new startups had better to go with the flow.

Big Data is to best assist the service industries in providing the proper and timely service to people, which help startups to penetrate the market with less risky.

On the other hands, Big Data literally means the great amount of numbers and data that can be analyzed and transfered into information. Information is the most valuable part of Big Data, and it is important for startups to change their product design based on these information.