Sun joins leaders from Audi, Intel, IBM and Twitter as confirmed speakers at the 2015 CES Asia, produced by the Consumer Electronics Association (CEA) and co-produced by INTEX. Featuring top technology companies from around the world, CES Asia will run May 25 to 27 in Shanghai, China, drawing global businesses to showcase the latest products and technologies entering the Asian marketplace.

Sun’s keynote address will take place from 1 to 1:50 PM Tuesday, May 26 in the Kerry Hotel, Level 3, Grand Shanghai Ballroom 2-3. He will discuss how Suning has managed to grow offline and online despite the dominance of e-only commerce, the emergence of Smart Home technology, and how Suning is succeeding in its transformation towards online-to-offline (O2O).

“Suning is one of China’s top consumer electronics retailers and its participation confirms that CES Asia is the perfect home for both brick and mortar and online retailers,” said Karen Chupka, Senior Vice President, International CES and corporate business strategy, CEA. “We are honored to have Mr. Sun join us to discuss how the largest commercial retailer enterprise in China is embracing the innovation of Smart Homes.”

Suning joins an estimated 200 exhibitors that currently represent 15 countries on the CES Asia show floor, which was recently expanded by nearly 10 percent. JD.com, China’s largest e-tailer, also will participate in CES Asia as an exhibitor and Industry Partner. In addition to these top retailers, CES Asia is drawing VIP buyers who will see first-hand innovation designed specifically for the Asian market. Buyers from HSN, Best Buy Asia, Newegg, Amazon, RadioShack, Ingram Micro and Costco Taiwan all will be participating in CEA’s VIP Buyer program.

Other confirmed keynote speakers include Audi’s Rupert Stadler and IBM’s D.C. Chien. Stadler, Chairman of the board of management at AUDI AG, will deliver the preshow keynote address at 5 PM Sunday, May 24, in the Jumeirah Hotel, DaGuan Theatre. Chien, CEO of IBM Greater China Group, will deliver his keynote at 3:30 PM Monday, May 25, at the Kerry Hotel, Level 3, Grand Shanghai Ballroom 2-3. Keynote addresses are complimentary for all CES Asia attendees, and a CES Asia badge is all that is required for entry.