Social gaming refers to the activity of playing virtual games on various networking websites, social media platforms, and social media apps. Social gaming gained popularity when social networking giants Facebook and Zynga joined hands to offer Farmville on the former’s website. The report cites that growing internet penetration has boosted the growth of the social gaming market in the APAC region.

The report analyzes the devices and revenue generation model of social gaming market in the APAC region. Segmenting the market on the basis of revenue type, the report studies the revenue generated through virtual goods, advertisements, and lead generation. While assessing the revenue generated through virtual goods, percentage of smartphone and tablet gamers making in-app purchases for various reasons in 2014 has been studied.

The report studies the demography of the social gaming market in the APAC region and mentions the top genre of games among the male and female gamers. The report further analyzes the time duration spend by the male and female gamers while playing the top genre of games and the corresponding revenue generated.