David Friedman, CEO of Ayla Networks introduced that the company helps manufacturers navigate the jungle of product connectivity, enabling them to find the god is in the data. In other words, who controls big data from customer will be the winner in the coming IoT era.

“The true value of IoT is in the data: Ayla’s goal is to provide our customers with a feedback loop to learn faster and adapt.” said David Friedman.

David Friedman illustrated the company’s solutions with cases. One of their European customer is an innovative lighting company. The key challenges include looking to get their product to market quickly, mobile application development not their core expertise and desire to have a multinational platform with security and functionality would be too costly to create internally.

Therefore, Ayla’s solution is by using the Agile IoT and AMAP, end to end, secure connectivity and anonymized data and messaging and notification services. The above solutions realize the out-of-the-box solution reduced time to market for their customer and the company made it possible for them to focus on their core competency and redefine the connected lighting segment.

The Ayla platform and ecosystem is centered by the Ayla Paas Cloud and circled by the Agile mobile application platform, B2B and B2C partners, the Ayla Insights, the rules engine, customer business systems and device.

Moreover, the feedback loop is powerful that manufacturers gain information about how customers are using their connected products.