While marketing content might account for 25% of the posts, the still relatively high number of mentions suggests the online popularity of the brand, with most users giving positive reviews and putting the brand in the category of "mainstay products with high reviews".

Despite its high brand awareness, however, none of Haier's products made into the top-10 bestsellers on online stores Tmall and JD during the researched period. Top-10 bestsellers in terms of sales volume went to Galanz dP11E-130, Aux BpHRB+3, Galanz dC11E-130, Galanz RDVdLD39-150, Kelon EFVMS3z, Midea KFR-26GW/WPAA3, Kelon KFR-35GW/ERVMN3z, Kelon KFR-26GW/ERVMN3z, Midea KFR-356W/WPAA3, and Galanz RDVdC993-150.

Galanz performed exceptionally well compared to other brands as three of its products made into the top-5. Meanwhile, Aux and Midea, ranking second and sixth respectively, received positive reviews that were higher than others in terms of net sentiment.