In the past year, although threat from China supply chain is growing, TCI tends to see such crisis as a major turning point that the current plight of environment provides a new opportunity for TCI’s transformation. Currently TCI’s development of projected capacitive touch products have completed, and it actively sprints on R&D of prospective large-size TP. With the development of new materials, TCI expects to significantly reduce the total cost by 50-60%. TCI notes that it will launch 84-inch touch panel products in the near future, and is currently working with North American major touch-type whiteboard manufacturers to cooperate on developing education market in North America.

In addition, TCI is also optimistic of new business opportunities of touch applications in OA (Office Automation). The currently 84-inch large-size touch panel under development can be connected through Cloud, and serves as high-performance electronic whiteboard in video conference systems. Besides, TCI is currently working with Japanese clients to cooperate on touch panels used for MFP (Multi-Function Peripherals), and through mutual technical exchange in the future is bound to activate new energy of business growth.

TCI also employs resources on brand marketing to assist global business development. For example, for this year, it continually participates in major foreign professional exhibitions, such as Electronica in Munich, Germany, and Digital Signage Expo (DSE) in Las Vegas, U.S.A., actively seeking international visibility; moreover, TCI focuses on internet media management with a brand new concept of digital marketing. It has launched its Facebook theme page, while others like Twitter, LinkedIn, Google + will soon come to face. TCI tends to present a refreshing image uncommon in traditional B2B vendors through flexible and creative marketing campaigns.

TCI believes that the strategy of brand transformation for this year has gradually come into shape, while most outcome was reflected on TOI’s financial aspect. In the first half year of 2015, TOI has achieved a great growth with an operating margin exceeding USD 3.3 million. Compared to the same period last year, the growth rate was up to 101%. Considering the current economic downturn in touch environment, this outcome is undoubtedly commendable; it not only shows clients’ affirmations of TCI products and services, but also reflects the fact that the mission of brand transformation accompanied by TCI’s commencement has achieved the target.

Looking to the future, TCI focuses on business opportunities of new applications, and through linking Cloud, IoT (Internet of Things), and Big Data to develop touch application of household appliances such as refrigerators, washing machines and other products; on the other hand, it will continue to expand research energy, aiming to integrate brand marketing and innovation; developing more cutting-edge intellectual touch products and integrated touch services. TCI declares its commitment and strategy of brand transformation that certainly makes one anticipate the dazzling outcome of its next anniversary.