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Midea's Electric Fans Garner Close to 1.4 Million Mentions on Sina Weibo
Published: Dec 10,2015
Sentiment Ranking by Electric Fan Brand(Source: Sina Weibo, compiled by MIC)
Electric fans are an indispensable household item, especially in the hot summer months of China. A recent study done by MIC (Market intelligence & Consulting Institute), found that of all the electric fan brands in China, Midea is the most popular in terms of online visibility on social media platforms.
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"Midea received close to 1.4 million mentions on Sina Weibo, China’s most influential social network platform, from 15 May to 15 August 2015. This number clearly outranks all the other brands by a large margin," says MIC research team.
"Most buyers during this period are young adults aged between 25 and 29. They gave extremely positive reviews about the company's after sales services, which put the brand in the category of 'mainstay products with high reviews'."
Meanwhile, electric fan brand Airmate fell into the category of 'niche products with high reviews'. Airmate, which is a renowned Taiwanese brand with a long history, received positive reviews and saw strong sales with its FSW35R-14 and FSW77R-5 models.
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