The company has partnered with PC and notebook makers and add-in card providers to deliver "GeForce GTX VR Ready" systems and graphics cards that deliver an immersive VR gaming experience. The program minimizes confusion regarding which equipment is necessary to play the range of VR games and applications increasingly coming to market.

Delivering a great VR experience demands seven times the graphics processing power of traditional 3D games and applications -- driving framerates above 90 frames per second (fps) for two simultaneous images (one for each eye).

"For customers, navigating an emerging technology like VR can be daunting," said Jason Paul, general manager of emerging technologies at NVIDIA.

"We're working with trusted partners worldwide to simplify the buying process with a GeForce GTX VR Ready badge that will let customers quickly identify PCs or add-in cards that are capable of handling the demands of VR."

NVIDIA GPUs are at the heart of the VR ecosystem and are powered by the NVIDIA Maxwell graphics architecture, which was created with VR in mind. In addition to powering fast framerates, it includes unique VR features, such as support for NVIDIA Multi-Res Shading, which boosts performance by up to 50 percent while maintaining image quality and reducing latency.

NVIDIA provides the fastest performance and lowest latency for VR experiences through a combination of its Maxwell-class GTX GPUs, NVIDIA Game Ready Drivers and its software tools for developers, NVIDIA GameWorks VR and NVIDIA DesignWorks VR.