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Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation to Attract Female Consumers
Published: May 27,2016
Product Positioning of Oppo Flagship Smartphones, 2012 – 2016(Source: MIC, May 2016)
Chinese smartphone vendors witnessed year-on-year growth in the worldwide market over the last few years. The market share of Chinese vendors in the global top 10 vendors has increased from 8% in 2012 to 20.3% in 2015, according to MIC (Market Intelligence & Consulting Institute).
OPPO Rolls out the World First 5.5-inch 2K Smartphone in Taiwan
TAIPEI, Taiwan — OPPO, a Chinese smartphone manufacturer, has finally landed its flagship Find 7, the world first 5.5-inch 2K smartphone here in Taiwan...
"The smartphone market in China however was getting close to saturation point in 2015. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China," says Ian Wang, industry analyst with MIC.
"Focusing on the needs of female consumers, Oppo has built super slim handsets with appealing features like rotating cameras to enhance the selfie experience and VOOC flash charging to deal with battery drains from heavy usage," says Wang.
"Overall speaking, Oppo's Find, N and R series are the star products of the company. Complete with rotating cameras and flash charging technology, these super slim smartphones, which come in mid-to-high end price range, appeals particularly to female consumers."
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