IBM Studios Seoul, located at the IBM Korea headquarters in Yoido, and IBM Studios Singapore, located in the Marina Bay Financial Centre, will host designers and digital experts from IBM Interactive Experience (iX), which provides next-generation services dedicated to creating personalized brand experiences.

In both Studios, clients will work side-by-side with IBM’s cross-functional team of creative designers, researchers, digital strategists and cognitive solution experts to solve the world's most complex business challenges. Together, they will co-create new business models and offerings based on IBM Design Thinking, which takes a rapid prototyping approach to human-centric solution development, as well as IBM Design Language, a framework to inspire bold and engaging customer journeys.

The iX team is also working with Singapore Airlines to implement two mobile apps for its pilots. The FlyNow app will support the pilots in flight preparation, providing relevant operational information in a timely manner while the Roster app will enhance pilot awareness of their assigned duties, along with their qualification compliance for operations.

“Bringing the IBM Studio model to Korea and Singapore -- two incredibly creative, vibrant and digitally savvy countries -- will bring increased value to our clients, who recognize that the customer experience is the new competitive battle ground,” said Paul Papas, Global Leader, IBM iX. “IBM iX’s unique blend of cognitive and Design Thinking capabilities help businesses delight their customers with customer-centric innovations that deliver the right experience at the perfect moment.”