Jasna Rok’s designers mix innovative fashion ideas with advanced technology to create so-called fashion as an immersive experience. They bring fashion alive as a physical and virtual experience, using VR (virtual reality) techniques, a first-ever experience for the public at Amsterdam’s Fashion Week.

A recent version of Jasna Rok’s smart clothing won the first prize for the most original design at the Berlin Fashion Hackdays, a gathering of the most innovative and progressive designers, product developers and engineers from across the world.

One of the technology contributors to the concepts of Jasna Rok is CMST (Center for Microsystems Technologies), an imec-associated lab at Ghent University. A highlight is the use of a technology to realize randomly shaped electronic circuits with integrated lighting. The technology is based on meander-shaped interconnects, a robust way to realize dynamically stretchable elastic electronic circuits including LEDs.